Marketing is not
apples to apples.
You already know this from your own treatment menu. A CO2 laser at your clinic and a CO2 laser at the discount spa down the road are not the same treatment. Different device, different settings, different depth, different pre- and post-care, a different person holding the handpiece. The cheapest quote gets the patient a cheaper result, and sometimes a worse one.
Marketing works exactly the same way. Two agencies can both promise "12 posts a month" and deliver completely different outcomes, because the posts are the least important part. What matters is the strategy behind them, the thinking that goes into each one, and whether any of it is built to turn attention into booked consults. Almost nobody measures that, and almost nobody asks.
So if you are interviewing agencies on posts per week and price per post, you are asking the wrong questions. Ask what the post is for.
We have run this for cosmetic dermatologists, laser clinics and injectors across Ontario. It is the same system every time, tuned to your treatments and your budget.
We are not the expensive option, and we do not lock you into a year. Thirty days' notice, any time. We only want clinics that are happy with the work. Depending on your budget, we can be one piece of your marketing or the whole department.
Three services.
Built to work together.
You can hire us for one. Most clinics eventually run all three, because organic content, paid ads and your website compound when the same digital marketing agency runs them.
Strategy, shoots, captions, posting and community management. The feed that makes a patient trust your clinic before they ever DM you.
Compliant Meta advertising for aesthetic clinics, engineered to book consultations rather than collect likes.
Your website is where consults actually get booked. We build clinic sites, sales funnels and AI tools that turn the traffic from content and ads into appointments.
Industry averages
aren't good enough.
Every Iconic med spa Meta campaign is engineered to outperform the aesthetic-vertical industry benchmarks by 40% or more. These are the KPIs we measure ourselves against, the numbers that actually book consultations and acquire patients.
Booked Consult
Acquired Patient
Ad Spend
Industry benchmarks sourced from aesthetic-vertical Meta advertising data (2024–2025). Iconic targets are the performance standards we build every med spa campaign to hit. Past campaign sample below.
Aesthetic marketing
is its own discipline.
Med spa and aesthetic clinic marketing has rules most agencies don't understand.
Meta restricts before-and-after imagery. Direct claims about Botox, filler and cosmetic procedures get ads rejected. Patient privacy limits what you can show. The visual triggers that work for restaurants and hotels actively hurt aesthetic clinics, and the wrong ad gets your account flagged, not just declined.
We've spent years producing content for med spas, aesthetic clinics and cosmetic providers across Ontario. We know which content gets rejected, which content gets cited, and which content actually drives consultation bookings.
There are no templates. There is only strategy.
Book a Discovery CallBrand exposure.
Credibility that compounds.
We produce a variety of organic posts that build your brand exposure on Instagram and create the kind of credibility that compounds month after month, the feed that makes a patient trust your clinic before they ever DM you.
For clinics ready to scale faster, we also layer in paid ad spend on top of those same organic posts to amplify reach and grow your following. Below are the results we typically see when ad budget is added to the content we produce through social media management in Toronto and Niagara.
New Follower
Per Dollar
Averages across Dr. Mazzuca Aesthetics, Dear Me Cosmetic Clinic, Skin Medical Aesthetics and LiveWell Niagara.
Most clinics run Option 1 and Option 2 together. Custom à la carte scopes also available.
Build your
custom plan.
Set how much content you want each month and see where your plan lands. We'll walk you through the right fit on your discovery call.
Most shoots produce about 10 videos in a two-hour session. More shoot time allows for higher-production, story-driven content. Shorter shoots lean into trend-based videos.
We shoot on location across Ontario's major cities. Toronto, the GTA, Hamilton, Niagara, Kitchener-Waterloo, Guelph, London, Barrie and everywhere between.
Your number is ready. Send your quote below and we'll email it to you, confirmed for your exact scope.
"Working with Iconic for the past three years has been an absolute game-changer for my business. They tailored a strategy that not only amplified my online presence but also helped me build trust and strong relationships with both current and prospective clients."
"Their coaching has made content creation seamless, ensuring that my brand messaging is clear, engaging, and impactful. Beyond just managing my social media, the team at Iconic has truly partnered with me in growing my business."
Med spa marketing
questions.
How do you market Botox, filler and aesthetic treatments on Instagram?
Med spa marketing on Instagram and Meta requires careful framing because Meta restricts before-and-after imagery and direct claims about cosmetic procedures. We produce educational and lifestyle-driven content that builds trust and authority, avoid the visual triggers that get aesthetic ads rejected, and structure paid campaigns to comply with Meta's medical and cosmetic advertising policies.
How much does social media management cost for a med spa in Toronto or Niagara?
Med spa social media management plans with The Iconic Management average $1,650 per month. Every plan is custom, built around your content volume and shoot schedule with our plan calculator, and most cosmetic clinic plans include professional photography, four posts per week and trial reels designed to bring in non-followers. Custom à la carte scopes are also available for clinics with specific campaign needs.
Can you run Meta ads for an aesthetic clinic in Ontario?
Yes. We run paid Meta campaigns for aesthetic clinics across Ontario. Our approach for med spa ads focuses on driving qualified profile visits and consultation enquiries while staying within Meta's restrictions on cosmetic and medical advertising. A recent client campaign delivered 12,500 video views, 362 new followers and a 63% profile-visit-to-follow conversion rate on $96 of ad spend.
Do you handle before-and-after content for med spas?
We help med spas and aesthetic clinics develop Meta-compliant content strategies that communicate treatment results without triggering Instagram or Facebook policy issues. Rather than relying on direct before-and-after imagery in paid ads, we build educational content, founder-led credibility content, patient-experience storytelling and treatment-process videos that perform within platform guidelines.
Which med spas in Toronto and Niagara have you worked with?
Med spa and aesthetic clinic clients include Dr. Mazzuca Aesthetics, Dr. Dusan Sajic, Dr. Rahul Shukla, Dear Me Cosmetic Clinic, Skin Medical Aesthetics and LiveWell Niagara. Clients are based across Toronto, Hamilton and the Niagara region of Ontario.
Do you do influencer marketing for med spas?
Yes. We source and manage influencer visits and curated launch events for med spas and aesthetic clinics across Ontario. We hand-pick creators whose audiences align with aesthetic clientele, coordinate on-site execution, and ensure branded content is delivered to targeted local audiences in Toronto, Niagara and the GTA.
Do you build websites and AI tools for med spas?
Yes. As a full digital marketing agency we design med spa websites built to rank on Google and AI search, build booking-focused sales funnels, and develop AI tools like skin-analysis and patient-intake assistants that turn visitors into consultations. Web design is scoped per project and starts with a free 24-hour website audit.
Ready to grow your
aesthetic clinic?
Book a free 30-minute discovery call. We'll talk through your clinic's current presence, the treatments you want to promote, and what a realistic marketing plan looks like.
Book a Discovery Call