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Med Spa Marketing.

Specialised social media marketing for med spas, aesthetic clinics and cosmetic clinics across Toronto, Niagara, Hamilton and the GTA. Compliant Meta ads, treatment-focused content and influencer campaigns built around aesthetic audiences.

Why med spa marketing is different

Aesthetic marketing
is its own discipline.

Med spa and aesthetic clinic marketing has rules most agencies don't understand.

Meta restricts before-and-after imagery. Direct claims about Botox, filler and cosmetic procedures get ads rejected. Patient privacy limits what you can show. The visual triggers that work for restaurants and hotels actively hurt aesthetic clinics — and the wrong ad gets your account flagged, not just declined.

We've spent years producing content for med spas, aesthetic clinics and cosmetic providers across Ontario. We know which content gets rejected, which content gets cited, and which content actually drives consultation bookings.

There are no templates. There is only strategy.

Book a Discovery Call
What we handle
Compliant Content Strategy
Educational and lifestyle-driven content that builds trust and authority without triggering Meta's cosmetic and medical advertising restrictions.
Treatment-Focused Reels
Short-form video that communicates treatment benefits, founder credibility and patient-experience stories — the formats that actually perform for aesthetic clinics on Instagram.
Meta-Compliant Paid Ads
Paid campaigns on Instagram and Facebook structured to avoid the visual triggers that get aesthetic ads rejected. Engineered to drive profile visits and consultation enquiries.
Influencer Partnerships
Creators hand-picked for audiences that match your aesthetic clientele, coordinated and managed end-to-end.
Profile Optimisation
Strategic bio structure, pinned content and highlights that turn profile visitors into booked consultations.
Community Management
Inbox monitoring and DM responses handled with the discretion that aesthetic patients expect.
Trusted by Ontario med spas and aesthetic providers

Real aesthetic clients.
Real results.

We work with med spas, aesthetic clinics and cosmetic providers across the Toronto and Niagara region — including Dr. Mazzuca Aesthetics, Dear Me Cosmetic Clinic, Skin Medical Aesthetics and LiveWell Niagara.

$96
Total Ad Spend
Single Meta campaign — full results below
12.5K
Video Views
130 views per dollar of ad spend
63%
Profile Conversion
Of profile visitors became followers
3-Year Med Spa Client · 5★ Google Review
★★★★★

"Working with Iconic for the past three years has been an absolute game-changer for my business. They tailored a strategy that not only amplified my online presence but also helped me build trust and strong relationships with both current and prospective clients."

"Their coaching has made content creation seamless, ensuring that my brand messaging is clear, engaging, and impactful. Beyond just managing my social media, the team at Iconic has truly partnered with me in growing my business."

Dr. Mazzuca Aesthetics
Toronto-area Med Spa · Verified Google Review · April 2025
Frequently asked

Med spa marketing
questions.

How do you market Botox, filler and aesthetic treatments on Instagram?

Med spa marketing on Instagram and Meta requires careful framing because Meta restricts before-and-after imagery and direct claims about cosmetic procedures. We produce educational and lifestyle-driven content that builds trust and authority, avoid the visual triggers that get aesthetic ads rejected, and structure paid campaigns to comply with Meta's medical and cosmetic advertising policies.

How much does social media management cost for a med spa in Toronto or Niagara?

Social media management for med spas and aesthetic clinics starts at $1,650 per month with The Iconic Management. Our Iconic Package at $2,500 per month is the most popular tier for cosmetic clinics because it includes professional photography, four posts per week and trial reels designed to bring in non-followers. Custom à la carte scopes are also available for clinics with specific campaign needs.

Can you run Meta ads for an aesthetic clinic in Ontario?

Yes. We run paid Meta campaigns for aesthetic clinics across Ontario. Our approach for med spa ads focuses on driving qualified profile visits and consultation enquiries while staying within Meta's restrictions on cosmetic and medical advertising. A recent client campaign delivered 12,500 video views, 362 new followers and a 63% profile-visit-to-follow conversion rate on $96 of ad spend.

Do you handle before-and-after content for med spas?

We help med spas and aesthetic clinics develop Meta-compliant content strategies that communicate treatment results without triggering Instagram or Facebook policy issues. Rather than relying on direct before-and-after imagery in paid ads, we build educational content, founder-led credibility content, patient-experience storytelling and treatment-process videos that perform within platform guidelines.

Which med spas in Toronto and Niagara have you worked with?

Med spa and aesthetic clinic clients include Dr. Mazzuca Aesthetics, Dear Me Cosmetic Clinic, Skin Medical Aesthetics and LiveWell Niagara. All are based in the Toronto and Niagara region of Ontario.

Do you do influencer marketing for med spas?

Yes. We source and manage influencer visits and curated launch events for med spas and aesthetic clinics across Ontario. We hand-pick creators whose audiences align with aesthetic clientele, coordinate on-site execution, and ensure branded content is delivered to targeted local audiences in Toronto, Niagara and the GTA.

Ready to grow your
aesthetic clinic?

Book a free 30-minute discovery call. We'll talk through your clinic's current presence, the treatments you want to promote, and what a realistic marketing plan looks like.

Book a Discovery Call