Local races are won on
reach and name recognition.
Municipal elections are low-turnout and low-information. Most voters can't name their councillor, and they decide late. The candidate who shows up in the feed, looks credible, and says clearly what they stand for wins the margin.
Lawn signs don't scale. A well-made, well-targeted video does. For the price of a handful of signs, you can put your message in front of tens of thousands of voters in your ward, the ones who actually turn out.
Two things every
campaign needs.
A video to be seen, and a place to send people who want to know more. Run one or run both.
- We shape your core message and script together, so it's clear, engaging, and unmistakably you.
- Interview-style, filmed on professional equipment, with B-roll layered over top to keep it compelling.
- Delivered vertical for Instagram & Facebook, and horizontal for your website, YouTube or TV.
- Optimised for what the algorithm rewards, so it travels instead of sitting there.
- Optimised for SEO and GEO, so your name comes up when voters search you or your ward.
- Whatever you need on it: your platform, bio, endorsements, key issues and events.
- A booking link, volunteer or donate button, contact form and call buttons, your call.
- The place every ad, sign and door-knock sends people to learn more and take action.
Most candidates run both, a video to be seen and a site to send people to. Custom scopes available.
What a small ad budget
actually buys.
I don't just hand you a video. I help you put paid spend behind it and target your region and your ideal voter, right down to the ward. Here's what a modest $200 boost typically delivers.
Your Area
Website Click
New Follower
Figures are averages from live social campaigns and vary by ward, creative and targeting. Ad spend is paid directly to Meta; I build, target and manage the campaign so every dollar reaches the right voters.
The two-video strategy.
The plan I recommend to every candidate. It's the reason two videos are $1,500, this cadence is what it's built for.
Build name recognition early, while the field is quiet and voters are just starting to pay attention. This one establishes who you are and what you stand for, so you're a known name long before the ballot.
Goes live in the final stretch, when undecided voters are making up their minds and turnout is on the line. This is the message that reminds them why you, and moves them to the polls.
I've been around
campaigns my whole life.
I've worked on election campaigns since I was 16. I was raised inside municipal politics, with a parent currently serving their fifth term, so I understand first-hand what it actually takes to win a local race.
I'm also a social media and marketing professional. I know how far a dollar of reach goes, how to make a message land in the first three seconds, and how to target the specific voters who decide close races.
You bring what you want to say. I figure out how to say it so people watch it, share it, and remember your name on election day.
Book a Strategy CallFrom idea to
on the feed.
Strategy Call
We talk through your race, your ward and the message you want voters to walk away with.
Script & Concept
I turn what you want to say into a tight, engaging 30-second script built to hold attention.
Film Day
An interview-style shoot on professional gear, plus B-roll we capture to layer over the top.
Optimise & Deliver
Edited and cut for the algorithm. You get vertical for Instagram and Facebook, and horizontal for the web.
Put Spend Behind It
Optional but recommended: I set up and target the paid campaign to reach your ideal voters.
Book a campaign
strategy call.
A quick, no-pressure call to talk through your race, your message and what a realistic plan looks like before the election.
Book Your Call