Campaign Video & Websites for Municipal Candidates | The Iconic Management
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For Municipal Candidates · Ontario

Campaigns are won
on camera now.

A 30-second commercial that gets your message across, built for the feed, and put in front of the voters who actually decide your race. Made by someone who's worked on campaigns since 16.

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Why this matters

Local races are won on
reach and name recognition.

Municipal elections are low-turnout and low-information. Most voters can't name their councillor, and they decide late. The candidate who shows up in the feed, looks credible, and says clearly what they stand for wins the margin.

Lawn signs don't scale. A well-made, well-targeted video does. For the price of a handful of signs, you can put your message in front of tens of thousands of voters in your ward, the ones who actually turn out.

What I build for your campaign

Two things every
campaign needs.

A video to be seen, and a place to send people who want to know more. Run one or run both.

The Campaign Video
30-Second Commercial
$1,000 one video  ·  $1,500 for two
+ HST · ad spend paid directly to Meta
  • We shape your core message and script together, so it's clear, engaging, and unmistakably you.
  • Interview-style, filmed on professional equipment, with B-roll layered over top to keep it compelling.
  • Delivered vertical for Instagram & Facebook, and horizontal for your website, YouTube or TV.
  • Optimised for what the algorithm rewards, so it travels instead of sitting there.
The Campaign Website
Your Digital HQ
$1,000 one-time build
+ HST · fast, clean, mobile-first
  • Optimised for SEO and GEO, so your name comes up when voters search you or your ward.
  • Whatever you need on it: your platform, bio, endorsements, key issues and events.
  • A booking link, volunteer or donate button, contact form and call buttons, your call.
  • The place every ad, sign and door-knock sends people to learn more and take action.

Most candidates run both, a video to be seen and a site to send people to. Custom scopes available.

Put $200 behind it

What a small ad budget
actually buys.

I don't just hand you a video. I help you put paid spend behind it and target your region and your ideal voter, right down to the ward. Here's what a modest $200 boost typically delivers.

Views in
Your Area
20–40K
From a single $200 boost
Local, in-ward reach
Cost per
Website Click
$0.17
≈ 1,175 site visits from $200
Sends voters to your HQ
Cost per
New Follower
$0.25
Averaging around $0.70
Grows your audience

Figures are averages from live social campaigns and vary by ward, creative and targeting. Ad spend is paid directly to Meta; I build, target and manage the campaign so every dollar reaches the right voters.

The winning cadence

The two-video strategy.

The plan I recommend to every candidate. It's the reason two videos are $1,500, this cadence is what it's built for.

Video 1 · End of Summer
Your Introduction

Build name recognition early, while the field is quiet and voters are just starting to pay attention. This one establishes who you are and what you stand for, so you're a known name long before the ballot.

Video 2 · Three Weeks Out
Your Closing Argument

Goes live in the final stretch, when undecided voters are making up their minds and turnout is on the line. This is the message that reminds them why you, and moves them to the polls.

Plan Your Cadence
Why work with me

I've been around
campaigns my whole life.

I've worked on election campaigns since I was 16. I was raised inside municipal politics, with a parent currently serving their fifth term, so I understand first-hand what it actually takes to win a local race.

I'm also a social media and marketing professional. I know how far a dollar of reach goes, how to make a message land in the first three seconds, and how to target the specific voters who decide close races.

You bring what you want to say. I figure out how to say it so people watch it, share it, and remember your name on election day.

Book a Strategy Call
What you can count on
Message, Not Just Footage
We start with what you stand for and shape it into a script voters actually remember, not a montage of clips.
Professional Production
Interview-style shoots on professional equipment, with B-roll layered over top to keep it engaging and credible.
Built for the Algorithm
Cut and captioned for how people actually watch on Instagram and Facebook, so your reach isn't left on the table.
Targeted to Your Voters
I set up and target the paid campaign to your region and ideal voter, so the budget reaches people who can vote for you.
One Point of Contact
Script, shoot, edit, website and ads, handled by one person who knows how campaigns run.
How it works

From idea to
on the feed.

01

Strategy Call

We talk through your race, your ward and the message you want voters to walk away with.

02

Script & Concept

I turn what you want to say into a tight, engaging 30-second script built to hold attention.

03

Film Day

An interview-style shoot on professional gear, plus B-roll we capture to layer over the top.

04

Optimise & Deliver

Edited and cut for the algorithm. You get vertical for Instagram and Facebook, and horizontal for the web.

05

Put Spend Behind It

Optional but recommended: I set up and target the paid campaign to reach your ideal voters.

Next step

Book a campaign
strategy call.

A quick, no-pressure call to talk through your race, your message and what a realistic plan looks like before the election.

Book Your Call
partnerships@theiconicmanagement.ca (519) 249-9653